about
“Dress Up Collective was born in 2017 when I moved to Montreal and dreamed up the concept for Dress Up events.
I wanted to create an opportunity for people to experiment with expressing themselves through clothing, free of judgment and criticism. We hosted the first event in my friend’s apartment, enticing other college kids with loud music. After that night, I knew we had tapped into something special and my friends and I began hosting sold-out events around the city.
Every event encouraged guests to come dance and leave their street clothes at the door, with a curation of 500+ vintage clothing pieces ready for party goers to get dressed up in upon entry (think back to when you played dress up in elementary school). These events became a space for people to explore their relationship to fashion and self-expression, making space for the breakdown and exploration of identity.
That sentiment has remained the basis of my work, and 5+ years later, Dress Up Collective has grown into a full-service creative agency.
My approach to business is people-centric— I care deeply about creating opportunities for inclusivity, storytelling, and self-expression. Recognizing the importance of *genuine* connection in an increasingly digital age, my experience—spanning from social media strategy to art direction to copywriting (the list goes on)—informs my development of impactful digital strategies that connect brands with their audience. Additionally, I’m proud and excited to offer studio rentals to local Montreal creatives, brands, and artists.
I’m forever indebted to the Montreal community for embracing Dress Up events as their own and providing me with a foundation to do what I love.”
–Founder, Tosca Webb
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